Rewrite the end section; clarify enforcement

Incorporate suggestions from dove and others to clarify how
enforcement will work.

Hopefully this section now communicates that this will be largely
community enforced, but will not preclude anyone who has been hurt by
a "violation" of these rules from coming to the EC for assistance.
The goal is to make it clear that there are not specific punishments
for each instance of "well-actually" or "Sorry but not sorry", but
simultaneously not in any way deny the EC the power to take action
against any SIPB member or propsective who is making the office an
unwelcoming (or even hostile) environment.

Third parties are encouraged to talk to the recipient first, but
should still feel empowered to speak up if necessary.  (e.g. If $X
says something sexist to $Y, and $Y doesn't react, but $Z also was
upset by the sexist comment, $Z should feel free to speak out.)  The
last sentence in the penultimate paragraph is deliberately the same as
in the paragraph above it.

1 files changed, 34 insertions, 17 deletions

diff --git a/code-of-conduct.txt b/code-of-conduct.txt
index b2ec6da..fa75159 100644
--- a/code-of-conduct.txt
+++ b/code-of-conduct.txt
@@ -117,21 +117,38 @@ person for doing what they did, that they should have done better, or
 that their contribution wasn't worth making.
 
 
-Why have social rules?
-
-The goal isn't to burden SIPB with a bunch of annoying rules, or to
-give us a stick to bludgeon people with for "being bad." Rather, these
-rules are designed to help all of us build a pleasant, productive, and
-welcoming community.
-
-If someone says, "hey, you just feigned surprise," or "that's subtly
-sexist," don't worry. Just apologize, reflect for a second, and move
-on. It doesn't mean you're a "bad" person, or even a "bad" SIPB
-member. As we said above, these rules are meant to be lightweight. If
-you feel that somebody is repeatedly violating these rules, as with
-any other SIPB issue, please talk to the Chair or another EC member
-for help. In some cases, it might be appropriate for the Board or EC
-to take formal action, but we hope that won't be necessary.
-
---
+Why have these principles?
+
+The goal isn't to burden SIPB with a bunch of annoying rules, nor to
+give us a stick to bludgeon people with for "being bad", nor to
+encourage "tattling".  Rather, these rules are designed to help all of
+us build a pleasant, productive, and welcoming community.
+
+What happens if someone violates these principles?
+
+It is our hope that the entire community will strive to uphold these
+principles.  If you feel that someone's behavior towards you violates
+the letter or the spirit of these principles, it is our hope that this
+document will make you feel empowered to raise this issue with that
+person, and explain your feelings.  As always, however, if someone's
+behavior or speech in the office is making you feel uncomfortable or
+unwelcome, please contact a member of the EC.
+
+If you, as a third party, observe someone else violating the letter or
+spirit of these principles, you are encouraged to speak with the
+person who is upset (if feel comfortable doing so) and discuss the
+incident with them, and if they're still upset, encourage them to
+reach out to the EC.  You should also feel empowered to speak to the
+other party, if you feel comfortable doing so.  Finally, as always, if
+someone's behavior or speech in the office is making you feel
+uncomfortable or unwelcome, please contact a member of the EC.
+
+Finally, if you yourself realize that you just violated these
+principles, call yourself out on it publicly.  Doing so will help
+convey that these issues are important to the community, and may help
+empower others to speak up.  If someone else tells you that you
+violated these principles, take a minute to reflect, and apologize to
+the person, and move on.  It doesn't mean you're a "bad" person, or
+even a "bad" SIPB member.
+
 [1] Licensed from Peter Iannucci, CC-BY-SA.