diff --git a/Eigen/src/Core/ProductEvaluators.h b/Eigen/src/Core/ProductEvaluators.h
--- a/Eigen/src/Core/ProductEvaluators.h
+++ b/Eigen/src/Core/ProductEvaluators.h
@@ -137,7 +137,7 @@ struct Assignment<DstXprType, Product<Lh
   typename enable_if<(Options==DefaultProduct || Options==AliasFreeProduct)>::type>
 {
   typedef Product<Lhs,Rhs,Options> SrcXprType;
-  static EIGEN_STRONG_INLINE
+  static EIGEN_DEVICE_FUNC EIGEN_STRONG_INLINE
   void run(DstXprType &dst, const SrcXprType &src, const internal::assign_op<Scalar,Scalar> &)
   {
     Index dstRows = src.rows();
@@ -390,7 +390,7 @@ struct generic_product_impl<Lhs,Rhs,Dens
   typedef typename Product<Lhs,Rhs>::Scalar Scalar;
   
   template<typename Dst>
-  static EIGEN_STRONG_INLINE void evalTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
+  static EIGEN_DEVICE_FUNC EIGEN_STRONG_INLINE void evalTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
   {
     // Same as: dst.noalias() = lhs.lazyProduct(rhs);
     // but easier on the compiler side
@@ -398,14 +398,14 @@ struct generic_product_impl<Lhs,Rhs,Dens
   }
   
   template<typename Dst>
-  static EIGEN_STRONG_INLINE void addTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
+  static EIGEN_DEVICE_FUNC EIGEN_STRONG_INLINE void addTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
   {
     // dst.noalias() += lhs.lazyProduct(rhs);
     call_assignment_no_alias(dst, lhs.lazyProduct(rhs), internal::add_assign_op<typename Dst::Scalar,Scalar>());
   }
   
   template<typename Dst>
-  static EIGEN_STRONG_INLINE void subTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
+  static EIGEN_DEVICE_FUNC EIGEN_STRONG_INLINE void subTo(Dst& dst, const Lhs& lhs, const Rhs& rhs)
   {
     // dst.noalias() -= lhs.lazyProduct(rhs);
     call_assignment_no_alias(dst, lhs.lazyProduct(rhs), internal::sub_assign_op<typename Dst::Scalar,Scalar>());